A Korean Stuido made Stellar Blade and Japanese stuido is remastering Lollipop Chainsaw. So why are western developers so aginst to cenvtunal female beauty?

Then you have department leads who are uncoordinated or rogue. Each department has a lead developer or director, they tend to approve decisions, but their positions can be quite difficult. Each lead might have a different vision of what the game is, and generally, you don’t just go up to people and tell them their designs are ugly, even if you think so. You need particular people to have open discussions and clear goals at a company like this, and these people are not always available. A lot of 3D artists did not become that, just to make waifu’s for horndogs. Even if this is what customers want, this might not be what the artists want.

This is made worse by the phony and toxic video game journalists operating in America in particular. Websites like IGN and Kotaku are at this point apparently entirely staffed by incompetent people without any ability to even complete video games, so they focus on shallow aspects. These people also tend to be racist, while pretending to be politically correct, but to see otherwise you just have to look at the difference in reception Baldurs Gate 3 and Cyberpunk 2077 (full nudity and sex scenes) got, compared to Stellar Blade (A girl in a skimpy outfit). Essentially, sex and nudity is great and progressive, provided you are European or American, but if you are Asian, you’re sexualising games even if you do much less than western companies.

Then you have faulty market research. I’ve experienced video game companies which did market research using surveys, which were not anonymous and sometimes internal. So you have to fill out a form where you are asked if you like sexy characters, with your name on it, which will be read by a UX team or maybe your boss. I found these surveys were, not entirely accurate.

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The resulting model, may not be the artist ideal vision, sexy or not.

This is a more interesting question than you might realize, it is often explained simply as video game companies in the west being woke, and therefore has an ultimate agenda to remove attractive females from video games. I think there is a little more to it than that. I consulted video games companies and I can share some experience on that.

The fact that woke mindsets exist is something that you have noticed no doubt, so have video game companies, and generally they don’t wish to draw negative attention, and yes I understand that they do anyway, but remember decisions are often made by business suits, who have little understanding of the actual product, which is why faulty UX research is also detrimental.

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In short, the 3D artist might be sitting at work, a user research report arrives telling them that actually people don’t want sexy girls according to their non-anonymous internal survey, a game designer holds a workshop about inclusive mechanics for the emerging market, business department sends a memo pointing out the importance of the untapped but increasing female market share and how you have to appeal to them rather than the existing customer base which is loyal, marketing requests that the model is usable as promotional material in the upcoming event at the festival for ecological feminism which the company is attending as a fund raiser, the consulting historian just send you a 70 page paper called “References of belt buckles in the 15th century” with a note reprimanding you for making the wrong belt buckle despite already having sent you this documentation, and of course finally the art lead approaches you saying “So I just had a shower thought, what if she was blue haired”?

Video games are insanely complex projects involving many people, and beyond the vision of the product they also have to work as businesses. For some companies this involves chasing investors, whether it is directly for funding, or their shareholders. There are plenty of grants which can be acquired but only if you live up to certain things, those standards are set by politicians, not by creative people. And this is your first reason for why character designs change, outside requirements for grants.